Introduction: The shift toward mobile
There’s no denying that mobile devices have become an integral part of our daily lives. From checking emails and social media to shopping and banking, we use our smartphones and tablets for just about everything. Mobile usage has surpassed desktop usage, with more than 50% of all internet traffic coming from mobile devices.
The reason behind this shift is that smartphone apps are much more user-friendly and convenient than traditional websites.
Studies show that people spend 90% of their time on mobile apps as opposed to only 10% of their time browsing the internet.
This shift towards mobile has forced businesses to adapt to the changing landscape and find ways to reach customers on the go.
Understanding the differences between Mobile Apps and websites
Before we dive into the advantages of using mobile apps over websites, let’s first understand the differences between the two. A mobile app is a software application that is downloaded and installed on a mobile device, while a website is a collection of web pages that are accessed through a browser. While both apps and websites can provide similar functionality, some key differences make apps a better choice in many cases.
Solid Reasons Why Mobile Apps Are Better Than Websites and driving more mobile app development
- People spend more time using mobile apps than mobile web browsers
- Mobile Apps offer Better Personalization
- Mobile Apps work faster than websites
- Business and app owners advise downloading the app
- Increases brand recall value as App is installed in customer’s smartphone
1. People spend more time using mobile apps than mobile web browsers
This is a mobile era and you know it.
As I mentioned earlier, 90% of the time people spent on mobile apps compared to only 10% of the time people spent browsing on the internet. This shows users prefer mobile apps, so it’s a strong reason for you to have a mobile app.
Push notification increases click-through rates and this makes users spend more time on the application. The notification can be of offers, updates, sales, reminding users, etc. all this really helps to increase CTR ( Click Through Rates).
Smartphone users spend about 4 hours on the internet per day. 88% of that time is spent using mobile apps, vs websites.
2. Mobile Apps Offer Better Personalization
One of the most essential reasons why mobile applications are better than websites is, it gives a personalized feel to the user, They act as per the user’s interests, behaviour, location, etc.
Customized content can be provided as per the customers’ preference. The app can keep track of customer behaviour, and engagement and accordingly can give more recommendations and updates to the user.
Not just users can be provided content as per their location. This higher the customer is feeling personalized there are more chances of converting into conversion.
A fitness app like “FitTrack” offers better personalization by allowing users to set personalized fitness goals, track their progress, and receive tailored workout plans and nutrition recommendations based on their specific needs and preferences. The app utilizes user data, such as age, weight, fitness level, and goals, to deliver a customized experience that helps individuals achieve their desired results effectively. With personalized features and content, FitTrack provides a more personalized and engaging fitness journey for its users.
Mobile app development in India and other countries is now the most popular way of displaying your business online, this is because of their ease of usability, growing penetration, and popularity.
3. Mobile Apps work faster than websites
Apps can take proactive actions on behalf of the user, this happens because apps store the user’s preferences and this also saves the user’s time.
A well-built mobile app can perform much faster than a website. This is because apps generally store data on mobile and the websites use web servers.
So, make an app that is faster and smooth to use,
However, we would be happy to be your tech partner and we’ll provide you with the best application to grow your business.
4. Business and app owners advise downloading the app
You must have heard this a million times, download the app now, install the app now, get a better experience, and download the app now.
Have you ever thought about why? Because apps provide better services to the user and there is a high rate of converting them into customers.
If your app works fast, smoothly, and provides a better user experience there is a high possibility of sharing word-of-mouth with others which helps to grow your business.
- The Apple App Store has 1.96 million apps available for download.
- There are 2.87 million apps available for download on the Google Play Store.
Business and app owners often provide incentives and advice to encourage users to download their apps. For instance, a restaurant owner might offer a special discount or free appetizer to customers who download their app, emphasizing the convenience of online ordering and exclusive promotions. Similarly, an e-commerce retailer might advise customers to download their app to access a wider product selection, personalized recommendations, and seamless shopping experience on their mobile devices. By highlighting the benefits and value of the app, businesses aim to drive app downloads and foster ongoing customer engagement.
5. Increases brand recall value as App is installed in the customer’s smartphone
If the user is not using the app but whenever he or she opens his phone can see the app (app logo) which reminds the user about the app and acts as an advertisement.
If the tracking shows the user hasn’t been active on the app, the app can send a notification to the user reminding them about the app, your app logo creates a brand image in the user’s mind.
Zomato and Nykaa have both established strong brand recall values among consumers. Zomato’s quirky and distinctive logo, combined with its catchy tagline “Discover Great Places to Eat,” has helped the brand become easily recognizable and memorable in the food delivery industry. Similarly, Nykaa has created a strong brand recall with its logo featuring a stylized letter “N” and its extensive range of beauty and cosmetics products. Both brands have effectively built a strong brand presence, making them top-of-mind choices for consumers in their respective industries.
To summarise the whole concept, creating an app may require a lot of money and time but it is worth it because it will be profitable in many aspects of your business more importantly the app should be made as per the customer for that you need to conduct R and D ( Research and Development ) so that it provides a better user experience.
Overall, mobile app development offers a favorable environment with a large talent pool and competitive pricing.
To know it difference between and advantages, disadvantages read this blog: https://www.koombea.com/blog/difference-between-mobile-apps-and-web-apps/
App vs site: Which one should you choose?
So, which one should you choose? Ultimately, the answer depends on your specific needs and goals. If you need to provide a customized, personalized experience that takes advantage of the user’s device and provides offline access and functionality, an app may be the way to go. However, if you need to provide information to a large audience or provide content that is easily discoverable, a website may be a better choice.
The future of mobile apps: Trends and predictions
As mobile technology continues to evolve, there are some trends and predictions that businesses should be aware of. For example, mobile payments are expected to become more popular, with more than 50% of all payments expected to be made through mobile devices by 2025. Additionally, augmented reality (AR) and virtual reality (VR) are expected to become more prevalent, providing new opportunities for businesses to engage with customers through mobile apps.
Conclusion: Embracing the mobile app advantage
In conclusion, using mobile apps is often a better choice than using websites, thanks to faster load times, improved user experience, personalization, push notifications, offline access, security, and cost-effectiveness. However, there are still cases where websites are a better choice, depending on your specific needs and goals. As mobile technology continues to evolve, businesses should stay up-to-date on the latest trends and predictions to take advantage of new opportunities and reach customers on the go.
Take a step forward for your business today by reaching out to us and connecting with our expert consultant. We assure you that we will deliver the finest app solution that perfectly suits your business needs.